I promise. It makes my day to see the signs. Just this morning I was in a bad mood, then I saw a sign that said: KOCH FOR QUINCY. So here's a guy with a last name like that and he says to himself, "I should put that name on signs and hang them all over town." That's moxie! If I lived in Quincy, he'd have my vote.
I do not feel the same about the optomitrist in Providence whose billboard I saw on 95N. His last name is Koch and he named his practice Koch Eye. He's not touching my eyes.